{"title":"Beauty of Joseon","description":"","products":[{"product_id":"centella-asiatica-calming-mask-10-sheets","title":"Centella Asiatica Calming Mask (10 Sheets)","description":"\u003cp\u003e\u003cspan\u003eThese lightweight sheet masks stick comfortably to your face without slipping off. Infused with green tea and mugwort extracts, plus three types of hyaluronic acid for deep hydration in minutes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSo Soothing\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAn instant cooldown for skin that's overheated, reactive, or stressed. Each mask is enriched with Centella asiatica for a potent hit of soothing, calming benefits. Three molecular weights of hyaluronic acid deliver deep, intense hydration for a replenished moisture barrier, while our Triple Antioxidant Complex nourishes your complexion and helps shield against environmental stressors.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eBarrier Boost\u003c\/h3\u003e\n\u003cp\u003eEach mask delivers our skincare-packed essence in just 15-20 minutes for a powerful moisture layer and lasting dewy glow.\u003c\/p\u003e\n\u003ch3 data-aos-order=\"1\" data-aos-anchor=\"#BrickSection--template--27976566342004__section_custom_content_UWxJyV\" data-aos=\"hero\" class=\"hero__title heading-size-4 aos-animate\"\u003eHow to Use\u003c\/h3\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eAfter cleansing, apply the sheet mask for 15–20 minutes, then remove and gently pat in the remaining essence. Use leftover essence on your face or body, and follow with serum or moisturizer depending on your skin type.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45685298364518,"sku":null,"price":14164.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/6517\/0790\/files\/centella-asiatica-calming-mask-1.webp?v=1780408109"},{"product_id":"ginseng-moist-sun-serum-spf-50-pa","title":"Ginseng Moist Sun Serum (SPF 50+ PA++++)","description":"\u003cp\u003e\u003cspan\u003eA sunscreen that feels just like your favorite serum. This anti-aging formula is packed with ginseng extract for powerful skincare benefits and absorbs in seconds for a fresh finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eYour One-and-Done Serum + SPF\u003c\/h3\u003e\n\u003cp\u003eExperience the serum that shields. Treat your complexion to powerful skincare benefits with added broad-spectrum UV protection. Packed with saponin-rich ginseng extract, a precious Hanbang ingredient prized for centuries in traditional Korean medicine. This ginseng sunscreen serum helps maintain moisture, support the skin's moisture barrier, and provide antioxidant benefits in every drop. We paired it with adenosine, a yeast-derived ingredient that helps soothe and improve the look of elasticity and wrinkles.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eCapsule Care\u003c\/h3\u003e\n\u003cp\u003eThis fast-absorbing sun serum features a unique capsule formula that ensures targeted delivery of its key ingredients. Sinks into skin for a lightweight, hydrated feel and dewy finish. Non-sticky. Non-greasy. No white cast.\u003c\/p\u003e\n\u003cp class=\"tab3-clinical\"\u003e\u003cspan\u003eClinically proven to be \u003c\/span\u003e\u003cstrong\u003enon-irritating.\u003c\/strong\u003e\u003cspan\u003e*\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eClinically proven to be \u003c\/span\u003e\u003cstrong\u003esafe for sensitive skin.\u003c\/strong\u003e\u003cspan\u003e*\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eClinically proven to \u003c\/span\u003e\u003cstrong\u003eprotect the skin barrier.\u003c\/strong\u003e\u003cspan\u003e*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"tab3-subtext\"\u003e*According to a study conducted by Korea Institute of Dermatological Sciences on 10 subjects over two months. **According to a study conducted by Korea Dermatology Research Institute on 33 subjects over 48 hours. ***According to a study conducted by Cosmeservice on 10 subjects over two days.\u003c\/p\u003e\n\u003ch3 class=\"hero__title heading-size-4 aos-animate\" data-aos=\"hero\" data-aos-anchor=\"#BrickSection--template--27976567652724__section_custom_content_UWxJyV\" data-aos-order=\"1\"\u003eHow to Use\u003c\/h3\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eApply generously as the final step of your morning routine for UV protection and dewy hydration. Reapply every 2–3 hours, and use our Matte Sun Stick for easy touchups over makeup.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45685306949734,"sku":null,"price":14395.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/6517\/0790\/files\/Perfect-Hanbang-Sun-Trio-Relief-Sun-Matte-Sun-Stick-Sun-Serum-_Beauty-of-Joseon_81380730-52106203398516.webp?v=1780408658"},{"product_id":"green-plum-refreshing-toner-aha-bha","title":"Green Plum Refreshing Toner : AHA + BHA","description":"\u003cp\u003e\u003cspan\u003eA gentle yet effective smoothing toner that helps reset your skin’s natural glow by sweeping away dead skin cells and cleansing clogged pores. Formulated with mung bean extract, AHA, and BHA.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eRefresh. Refine. Reset.\u003c\/h3\u003e\n\u003cp\u003eYour skin naturally renews itself every 28 days, shedding dead cells to reveal a fresh complexion. But when this cycle is disrupted by buildup, it can lead to clogged pores and dullness. That's why we created this gentle exfoliating toner to keep your skin looking smooth and clear, the Hanbang way.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003ePlum-Powered Detox\u003c\/h3\u003e\n\u003cp\u003eWe blended the medicinal power of green plum with a mild AHA + BHA complex so you can get the exfoliating benefits of both without compromising your natural moisture barrier.\u003c\/p\u003e\n\u003ch3 class=\"hero__title heading-size-4 aos-animate\" data-aos=\"hero\" data-aos-anchor=\"#BrickSection--template--27976568242548__section_custom_content_UWxJyV\" data-aos-order=\"1\"\u003eHow to Use\u003c\/h3\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eAfter cleansing, pour a few drops into your hands and gently press into the skin, or use a cotton pad to sweep from the center outward. Use morning and night for best results.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45685309767782,"sku":null,"price":12547.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/6517\/0790\/files\/green-plum-refreshing-toner-aha-bha-1-front.webp?v=1780409000"},{"product_id":"ginseng-essence-water","title":"Ginseng Essence Water","description":"\u003cp\u003e\u003cspan\u003eA barrier-boosting essence packed with ginseng water and niacinamide for lasting hydration, antioxidant benefits, and a glow boost.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-feature-content__group\" data-object-name=\"feature-Ginseng Essence Water\"\u003e\n\u003ch3 class=\"product-feature-content__heading\"\u003eSmooth + Glow\u003c\/h3\u003e\n\u003cdiv class=\"product-feature-content__body rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eApply daily for a complexion that looks smoother, brighter, and more even. This potent formula soothes as it sweeps away dead skin cell buildup. Boosted with niacinamide to balance moisture levels, shield against external stressors, and help reinforce your skin's moisture barrier.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-feature-content__group\" data-object-name=\"feature-Ginseng Essence Water 2\"\u003e\n\u003ch3 class=\"product-feature-content__heading\"\u003eHydration That Lasts\u003c\/h3\u003e\n\u003cdiv class=\"product-feature-content__body rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eMade for intense, long-lasting moisture to keep your skin looking healthy and plump no matter what.\u003c\/p\u003e\n\u003ch4 class=\"how-to-use__heading font-prox-nova\"\u003eHow to Use\u003c\/h4\u003e\n\u003cdiv class=\"how-to-use__items\"\u003e\n\u003cdiv class=\"how-to-use__item\"\u003e\n\u003cdiv class=\"how-to-use__item-body\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eAfter cleansing, apply a few drops of toner with your hands by gently pressing it into your skin, or use a cotton pad to sweep it outward from the center of your face. Suitable for use both morning and night.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45685312782438,"sku":null,"price":13240.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/6517\/0790\/files\/ginseng-essence-water-1-front.webp?v=1780409268"},{"product_id":"red-bean-refreshing-pore-mask","title":"Red Bean Refreshing Pore Mask","description":"\u003cp\u003e\u003cspan\u003eA non-drying clarifying mask with kaolin clay and red bean extract that gently exfoliates and absorbs excess sebum without uncomfortable tightness.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eClear Pores, Creamy Comfort\u003c\/h3\u003e\n\u003cp\u003eInspired by the Joseon-era practice of cleansing with ground red beans for clear skin, this creamy mask gently clarifies and exfoliates without leaving your face feeling uncomfortably dry and tight. Kaolin clay and red bean extract help clear clogged pores, absorb excess sebum, and leave your complexion looking smoother, brighter, and more refreshed.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eNon-Drying Clay Formula\u003c\/h3\u003e\n\u003cp\u003eNo drying mud masks here. This cooling, creamy mud leaves skin feeling moisturized and soft, not stripped of essential moisture.\u003c\/p\u003e\n\u003ch3 class=\"hero__title heading-size-4 aos-animate\" data-aos=\"hero\" data-aos-anchor=\"#BrickSection--template--27976569782644__section_custom_content_UWxJyV\" data-aos-order=\"1\"\u003eHow to Use\u003c\/h3\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eSpread a thick layer onto clean, damp skin and let it sit for 5–10 minutes. Gently massage and rinse with lukewarm water to clear congestion—use weekly or as needed.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45685322317926,"sku":null,"price":11623.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/6517\/0790\/files\/red-bean-refreshing-pore-mask-1-front.webp?v=1780409558"},{"product_id":"apricot-blossom-peeling-gel","title":"Apricot Blossom Peeling Gel","description":"\u003cp\u003e\u003cspan\u003eThis smoothing gel cleanser is infused with plum blossom water and plant-based exfoliants to improve the look of dullness and uneven texture. Use it on your face + body to reveal naturally radiant results.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eTotal Texture Reset\u003c\/h3\u003e\n\u003cp\u003eFor uneven skin that needs a smoothing reset, this gommage gel cleanser gently exfoliates and refreshes in one step. Formulated with plum blossom water and plant-based exfoliants to sweep away dead skin cells and balance sebum levels.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eNo More Harsh Scrubs\u003c\/h3\u003e\n\u003cp\u003eSmooth your skin from head to toe without harsh, abrasive ingredients. Packed with a vegan cellulose blend that gently exfoliates both face and body, wherever your skin's feeling rough.\u003c\/p\u003e\n\u003ch3 class=\"hero__title heading-size-4 aos-animate\" data-aos=\"hero\" data-aos-anchor=\"#BrickSection--template--27976566014324__section_custom_content_UWxJyV\" data-aos-order=\"1\"\u003eHow to Use\u003c\/h3\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eApply a dime-sized amount to dry skin after cleansing, avoiding the eye area, and gently massage for 20 seconds. Rinse thoroughly to remove dead skin cells and impurities.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45685330346086,"sku":null,"price":0.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/6517\/0790\/files\/apricot-blossom-peeling-gel-1-front.webp?v=1780409778"},{"product_id":"red-bean-water-gel","title":"Red Bean Water Gel","description":"\u003cp\u003e\u003cspan\u003eThis lightweight gel moisturizer is formulated with red bean and peptides to help maintain optimal sebum levels while bringing bounce back to your skin. Our perfect pick for oily and combination skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eRefreshing Hydration\u003c\/h3\u003e\n\u003cp\u003eFor a splash of hydration that sinks in fast, there's nothing better than our Red Bean Water Gel—created especially for oily and combination skin types. Lightweight, non-greasy, and packed with potent ingredients, it intensely hydrates without heaviness for skin that's refreshed, glowy, and doesn't get oily throughout the day.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003ePlump + Refine\u003c\/h3\u003e\n\u003cp\u003eThis lightweight gel formula is infused with a blend of saponin-rich red bean extract and our special blend of three different peptides. Together, they work to help your skin look bouncier and firmer while maintaining the optimal levels of oil-moisture balance.\u003c\/p\u003e\n\u003ch3 class=\"hero__title heading-size-4 aos-animate\" data-aos=\"hero\" data-aos-anchor=\"#BrickSection--template--27976569749876__section_custom_content_UWxJyV\" data-aos-order=\"1\"\u003eHow to Use\u003c\/h3\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eAfter cleansing and applying toner and serum, use a dime-sized amount of moisturizer and gently pat it in to aid absorption. Follow with sunscreen during the day.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45685338505318,"sku":null,"price":0.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/6517\/0790\/files\/red-bean-water-gel-1-front.webp?v=1780410057"},{"product_id":"light-on-serum-centella-vita-c","title":"Light On Serum : Centella + Vita C","description":"\u003cp\u003e\u003cspan\u003eA lightweight vitamin C serum with Centella asiatica that helps brighten, target skin texture, and soothe. Non-sticky and non-greasy.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eYour Daily Vitamin C\u003c\/h3\u003e\n\u003cp\u003eNo more sticky, uncomfortable vitamin C serums. We developed this lightweight formula to feel like a refreshing start to your day. Combines a stabilized vitamin C derivative with Centella asiatica extracts so you get all the brightening benefits you want from a vitamin C serum, balanced with a soothing boost.\u003c\/p\u003e\n\u003ch3 class=\"tab3-h2\"\u003eClinical Results\u003c\/h3\u003e\n\u003cp class=\"tab3-clinical\"\u003e\u003cspan\u003eClinically proven to be \u003c\/span\u003e\u003cstrong\u003enon-irritating\u003c\/strong\u003e\u003cspan\u003e*\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e100% said skin tone was brightened\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eafter two weeks.\u003c\/strong\u003e\u003cspan\u003e**\u003cbr\u003e\u003c\/span\u003e*According to a 24-hour Primary Skin Irritation Potential for the Human Skin study by Korean Skin Research Center on 32 subjects\u003cbr\u003e**According to a A Clinical Study of 'Beauty of Joseon Light On Serum : Centella + Vita C' on the Mitigation of Melasma and Pigmentation conducted by Korea Dermatology Research Institute on 22 subjects over two weeks.\u003c\/p\u003e\n\u003ch3 class=\"hero__title heading-size-4 aos-animate\" data-aos=\"hero\" data-aos-anchor=\"#BrickSection--template--27976569028980__section_custom_content_UWxJyV\" data-aos-order=\"1\"\u003eHow to Use\u003c\/h3\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eAfter cleansing and toning, apply evenly to your face and neck, then follow with your favorite moisturizer. Use morning and night for best results.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45685350858854,"sku":null,"price":11623.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/6517\/0790\/files\/light-on-serum-centella-vita-c-1-front.webp?v=1780410316"},{"product_id":"revive-serum-ginseng-snail-mucin","title":"Revive Serum : Ginseng + Snail Mucin","description":"\u003cp\u003e\u003cspan\u003eYour plumping elixir for a complexion that’s lost its bounce. This firming serum blends ginseng and snail mucin to hydrate and refresh for skin that looks bouncier and feels healthier.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eBring Back Your Bounce\u003c\/h3\u003e\n\u003cp\u003eDesigned for skin that feels tired, dry, and lacking in elasticity, our Revive Serum brings together two potent K-beauty ingredients to help refresh and boost your complexion.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eRevive Tired Skin\u003c\/h3\u003e\n\u003cp\u003eAt the heart of this formula is ginseng, a time-honored Hanbang herb known for its powerful health benefits. Rich in saponins, ginseng is key to delivering lasting hydration and essential antioxidant benefits. We paired it with purified snail secretion filtrate for a serum that will leave your skin feeling bouncier and looking healthier with every application.\u003c\/p\u003e\n\u003ch3 data-aos-order=\"1\" data-aos-anchor=\"#BrickSection--template--27976570306932__section_custom_content_UWxJyV\" data-aos=\"hero\" class=\"hero__title heading-size-4 aos-animate\"\u003eHow to Use\u003c\/h3\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eDispense a few drops onto clean hands and gently pat into the skin for better absorption, then follow with moisturizer. Use morning and night, avoiding direct contact with the dropper for hygiene.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45685357707366,"sku":null,"price":12085.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/6517\/0790\/files\/revive-serum-ginseng-snail-mucin-1-front.webp?v=1780410612"},{"product_id":"green-plum-refreshing-cleanser","title":"Green Plum Refreshing Cleanser","description":"\u003cp\u003e\u003cspan\u003eA pH-balanced gentle daily cleanser with plum and mung bean extracts that deeply cleanses and refreshes while supporting your moisture barrier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-feature-content__group\" data-object-name=\"feature-green plum cleanser\"\u003e\n\u003ch3 class=\"product-feature-content__heading\"\u003eDeep Cleanse Without Dryness\u003c\/h3\u003e\n\u003cdiv class=\"product-feature-content__body rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eRefresh your skin without stripping essential moisture. We created our pH-friendly Green Plum Refreshing Cleanser with a gentle, hypoallergenic, slightly acidic formulation designed to work with—not against—your natural moisture barrier.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-feature-content__group\" data-object-name=\"feature-green plum cleanser 2\"\u003e\n\u003ch3 class=\"product-feature-content__heading\"\u003eHanbang-Powered Hydration\u003c\/h3\u003e\n\u003cdiv class=\"product-feature-content__body rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eInfused with vitamin-rich plum water and mung bean extract in a refreshing gel base help keep skin hydrated and balanced, never dry or uncomfortable.\u003c\/p\u003e\n\u003ch4 class=\"how-to-use__heading font-prox-nova\"\u003eHow to Use\u003c\/h4\u003e\n\u003cdiv class=\"how-to-use__items\"\u003e\n\u003cdiv class=\"how-to-use__item\"\u003e\n\u003cdiv class=\"how-to-use__item-body\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eWet hands and gently massage the cleanser onto your face, then rinse with lukewarm water for a fresh, hydrated glow. For a deeper clean, use after our Ginseng Cleansing Oil or Radiance Cleansing Balm.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45685367603302,"sku":null,"price":0.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/6517\/0790\/files\/green-plum-refreshing-cleanser-1-front.webp?v=1780410884"},{"product_id":"glow-serum-propolis-niacinamide-30ml","title":"Glow Serum : Propolis + Niacinamide 30ml","description":"\u003cp\u003e\u003cspan\u003eA cushiony smoothing serum with niacinamide and propolis extract that helps refine pores, hydrate, and calm reactive skin for a glassy glow.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"product-feature-content__heading\"\u003eStay Smooth + Calm\u003c\/h3\u003e\n\u003cdiv class=\"product-feature-content__body rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eGet glowy glass skin that feels smoother and looks calmer with every drop. We formulated this multitasking serum to help target enlarged pores and reduce the look of redness. Gentle yet effective ingredients help keep your skin's sebum levels balanced and your complexion soothed while helping smooth texture and fine lines. The thick, cushiony texture sinks in easily without leaving any sticky residue behind.\u003c\/p\u003e\n\u003ch4 class=\"how-to-use__heading font-prox-nova\"\u003eHow to Use\u003c\/h4\u003e\n\u003cdiv class=\"how-to-use__items\"\u003e\n\u003cdiv class=\"how-to-use__item\"\u003e\n\u003cdiv class=\"how-to-use__item-body\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eDispense 2-3 drops of the Glow Serum into the palm of your hand. Apply gently to your face and neck, focusing on areas that need extra hydration or brightness. Tap lightly with your fingertips until the serum is fully absorbed into your skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45685374484582,"sku":null,"price":10930.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/6517\/0790\/files\/glow-serum-propolis-niacinamide-1-front.webp?v=1780411197"},{"product_id":"matte-sun-stick-mugwort-camelia-spf-50-pa","title":"Matte Sun Stick : Mugwort+Camelia (SPF 50+ PA++++)","description":"\u003cp\u003e\u003cspan\u003eA Beauty of Joseon x @glowbyramon collaboration. Slip this sebum-controlling matte sun stick in your bag so you can easily reapply on the go, even over makeup. Infused with artemisia capillaris and green tea. Leaves a non-greasy, soft-matte finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eBOJ x Ramón\u003c\/h3\u003e\n\u003cp\u003eWe teamed up with Ramón (@glowbyramon), creator and cosmetics chemist, to bring you the ultimate on-the-go sunscreen stick. Rooted in our shared love of innovative formulations that feel like moments of self-care, true to the principles of our Hanbang heritage.\u003c\/p\u003e\n\u003ch3\u003eSoft-Matte Sun Shield\u003c\/h3\u003e\n\u003cp\u003eFormulated for an always-natural, soft-matte filtered finish. We infused this easy-to-apply sun stick with Artemisia capillaris (mugwort) for a cooling kick. Treasured for centuries for its therapeutic, temperature-lowering properties, this ingredient helps keep skin calm and nourished. Boosted with our Sebum Control Complex to balance oil-moisture levels and leave a smooth, shine-free finish. Green tea extract delivers an added boost of soothing hydration.\u003c\/p\u003e\n\u003ch3\u003eMade to Layer\u003c\/h3\u003e\n\u003cp\u003eWhether you wear it to the beach or bring it to the office, this sunscreen stick was designed to stay versatile. Engineered to apply smoothly whether you wear it over skincare or makeup, all without clumping or getting greasy.\u003c\/p\u003e\n\u003ch3 class=\"hero__title heading-size-4 aos-animate\" data-aos=\"hero\" data-aos-anchor=\"#BrickSection--template--27976569160052__section_custom_content_UWxJyV\" data-aos-order=\"1\"\u003eHow to Use\u003c\/h3\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eGlide on gently as the last step of your morning routine, focusing on areas exposed to the sun. Twist up just a little at a time to avoid breakage, and reapply every 2–3 hours for lasting protection.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45685382021222,"sku":null,"price":13240.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/6517\/0790\/files\/Matte-Sun-Stick-Mugwort-Camelia-SPF-50-PA-_Beauty-of-Joseon_70290488-52106202841460.webp?v=1780411467"},{"product_id":"dynasty-cream","title":"Dynasty Cream 50ml","description":"\u003cp\u003e\u003cspan\u003eOur best-selling creamy moisturizer that sinks in for long-lasting hydration and leaves skin looking dewy, plump, and bouncy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-feature-content__group\" data-object-name=\"feature-Dynasty Cream\"\u003e\n\u003ch3 class=\"product-feature-content__heading\"\u003eCommunity Favorite Cream\u003c\/h3\u003e\n\u003cdiv class=\"product-feature-content__body rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eFun fact: Dynasty Cream was our first-ever launch at Beauty of Joseon and remains one of our community favorites. This intensely nourishing formula is infused with some of our favorite ingredients like rice bran water, ginseng root water, squalane, and niacinamide to leave your skin looking plump and dewy for hours. Let your skin drink up every drop.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-feature-content__group\" data-object-name=\"feature-Dynasty Cream 2\"\u003e\n\u003ch3 class=\"product-feature-content__heading\"\u003eDewy Glow\u003c\/h3\u003e\n\u003cdiv class=\"product-feature-content__body rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eMade to wear day or night, this moisturizer leaves skin with a subtle, hydrated glow that layers beautifully under your favorite foundation.\u003c\/p\u003e\n\u003ch4 class=\"how-to-use__heading font-prox-nova\"\u003eHow to Use\u003c\/h4\u003e\n\u003cdiv class=\"how-to-use__items\"\u003e\n\u003cdiv class=\"how-to-use__item\"\u003e\n\u003cdiv class=\"how-to-use__item-body\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eAfter cleanser, toner, and serum, apply a small amount of Dynasty Cream to your face and neck, then gently pat in to absorb. Use morning and night; oily or acne-prone skin types can apply half a pea-sized amount, while other skin types can use a coin-sized amount.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45685391163494,"sku":null,"price":13240.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/6517\/0790\/files\/dynasty-cream-1-front_d45355a2-440a-4100-9ecc-b36c319aa678.webp?v=1780411803"},{"product_id":"ground-rice-and-honey-glow-mask","title":"Ground Rice and Honey Glow Mask","description":"\u003cp\u003e\u003cspan\u003eA wash-off mask made with Korean rice extracts and honey to help brighten, soothe, hydrate, and gently exfoliate skin in one step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-feature-content__group\" data-object-name=\"feature-Ground Rice and Honey Glow Mask\"\u003e\n\u003ch3 class=\"product-feature-content__heading\"\u003eRice-Infused Reset\u003c\/h3\u003e\n\u003cdiv class=\"product-feature-content__body rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eMeet your 15-minute total skin reset. Inspired by the time-honored benefits of Korean rice, this mask combines our rice wine complex with rice hull powder for brighter-looking, plumper-looking, hydrated skin. Honey and kaolin clay create a non-drying base that helps soothe and purify pores. Slather it on, rinse it off, and treat your skin to the ultimate ritual.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-feature-content__group\" data-object-name=\"feature-Ground Rice and Honey Glow Mask 2\"\u003e\n\u003ch3 class=\"product-feature-content__heading\"\u003eAll-in-One Care\u003c\/h3\u003e\n\u003cdiv class=\"product-feature-content__body rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eWe formulated this Korean face mask to stay gentle on all skin types while addressing a wide range of concerns. So whether you're in need of a brightening boost or need to clear out congested pores, it's your one-step solution.\u003c\/p\u003e\n\u003ch3 class=\"how-to-use__heading font-prox-nova\"\u003eHow to Use\u003c\/h3\u003e\n\u003cdiv class=\"how-to-use__items\"\u003e\n\u003cdiv class=\"how-to-use__item\"\u003e\n\u003cdiv class=\"how-to-use__item-body\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eApply a thick, even layer to clean, dry skin and leave on for 15–20 minutes before rinsing with lukewarm water. Use once a week or whenever your skin needs a boost.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45685400862822,"sku":null,"price":11700.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/6517\/0790\/files\/ground-rice-honey-glow-mask-1-front.webp?v=1780412031"},{"product_id":"glow-deep-serum-rice-alpha-arbutin-30ml","title":"Glow Deep Serum : Rice + Alpha-Arbutin 30ml","description":"\u003cp\u003e\u003cspan\u003eA brightening serum with alpha arbutin and rice bran water that helps target dullness and dark spots for brighter-looking, naturally radiant skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"product-feature-content__heading\"\u003eGlow Boost in a Bottle\u003c\/h3\u003e\n\u003cdiv class=\"product-feature-content__body rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eThe key to a natural glow, inspired by the Joseon-era practice of beautifying with rice water. We formulated this serum with alpha arbutin and rice bran water to gently address overall dullness while targeting dark spots. Leaves skin looking dewy, glowy, and healthy.\u003c\/p\u003e\n\u003ch4 class=\"how-to-use__heading font-prox-nova\"\u003eHow to Use\u003c\/h4\u003e\n\u003cdiv class=\"how-to-use__items\"\u003e\n\u003cdiv class=\"how-to-use__item\"\u003e\n\u003cdiv class=\"how-to-use__item-body\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eApply a few drops of serum to clean hands and gently pat into the skin for better absorption, then follow with moisturizer.\u003cbr\u003eRecommended for evening use only — avoid direct contact between the dropper and your skin to maintain hygiene.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45685407514726,"sku":null,"price":10930.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/6517\/0790\/files\/glow-deep-serum-rice-alpha-arbutin-1-front.webp?v=1780412361"},{"product_id":"revive-eye-serum-ginseng-retinal-30ml","title":"Revive Eye Serum : Ginseng + Retinal 30ml","description":"\u003cp\u003e\u003cspan\u003eA powerful Korean eye cream with a fast-absorbing serum texture that helps target the look of wrinkles, brighten, and hydrate for firmer-looking refreshed under eyes. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-feature-content__group\" data-object-name=\"feature-Revive Eye Serum : Ginseng + Retinal\"\u003e\n\u003ch3 class=\"product-feature-content__heading\"\u003eTriple Threat\u003c\/h3\u003e\n\u003cdiv class=\"product-feature-content__body rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eTarget the appearance of fine lines, dark circles, and puffiness with every drop. We formulated this powerful Korean eye cream to refresh the delicate skin around your eyes while staying gentle. Retinal liposomes and ginseng extract work together to address the loss of collagen and visible signs of aging like fine lines. Add it to your skincare routine to help enhance skin elasticity and brightness: It's the ultimate eye serum for bright, firm, youthful-looking eyes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-feature-content__group\" data-object-name=\"feature-Revive Eye Serum : Ginseng + Retinal 2\"\u003e\n\u003ch3 class=\"product-feature-content__heading\"\u003eNon-Sticky + Nourishing\u003c\/h3\u003e\n\u003cdiv class=\"product-feature-content__body rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eMade with a lightweight serum texture that absorbs quickly without stickiness. Helps boost hydration for a smooth, silky finish.\u003c\/p\u003e\n\u003ch3 class=\"how-to-use__heading font-prox-nova\"\u003eHow to Use\u003c\/h3\u003e\n\u003cdiv class=\"how-to-use__items\"\u003e\n\u003cdiv class=\"how-to-use__item\"\u003e\n\u003cdiv class=\"how-to-use__item-body\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003ePump the applicator 1–2 times and use your ring finger to gently pat the product under the eyes and around the eye area. Use morning and night, and always layer under sunscreen during the day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45685416558694,"sku":null,"price":10930.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/6517\/0790\/files\/revive-eye-serum-ginseng-retinal-1-front.webp?v=1780412596"},{"product_id":"glow-replenishing-rice-milk","title":"Glow Replenishing Rice Milk","description":"\u003cp\u003e\u003cspan\u003eA hydrating, balancing toner with an innovative dual-layer formula that helps intensely moisturize while balancing sebum for skin that's glowy, not greasy\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-feature-content__group\" data-object-name=\"feature-Glow Replenishing Rice Milk\"\u003e\n\u003ch3 class=\"product-feature-content__heading\"\u003eRice-Infused Hydration\u003c\/h3\u003e\n\u003cdiv class=\"product-feature-content__body rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eInspired by the Joseon-era practice of beautifying skin with rice water, this toner is infused with nutrient-rich rice extract and rice amino acids for long-lasting hydration. Leaves skin dewy, soft, and fresh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-feature-content__group\" data-object-name=\"feature-Glow Replenishing Rice Milk 2\"\u003e\n\u003ch3 class=\"product-feature-content__heading\"\u003eSecret Sebum-Control Layer\u003c\/h3\u003e\n\u003cdiv class=\"product-feature-content__body rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eHow do your ensure your skin gets glowy, not greasy? Meet our innovative dual-layer formula. The first layer is our rice-infused moisture layer. The second is a sebum-control powder layer that targets excess sebum and clogged pores so your skin looks smooth and refreshed without greasy shine. Shake it up to mix them together for the perfect balance.\u003c\/p\u003e\n\u003ch3 class=\"how-to-use__heading font-prox-nova\"\u003eHow to Use\u003c\/h3\u003e\n\u003cdiv class=\"how-to-use__items\"\u003e\n\u003cdiv class=\"how-to-use__item\"\u003e\n\u003cdiv class=\"how-to-use__item-body\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eAfter cleansing, apply a few drops of toner with your hands or a cotton pad, gently pressing or wiping outward. Layer as needed for extra hydration, and use morning and night for refreshed, balanced skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45685449719910,"sku":null,"price":11700.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/6517\/0790\/files\/glow-replenshing-rice-milk-1-front.webp?v=1780413536"},{"product_id":"relief-sun-aqua-fresh-rice-b5-spf50-pa","title":"Relief Sun Aqua-Fresh : Rice + B5 (SPF50+ PA++++)","description":"\u003cp\u003e\u003cspan\u003eFor those who loved our Relief Sun but found it a bit too rich. This ultra-lightweight fluid sunscreen is made with rice seed water for a splash of refreshing hydration. Perfect for oily and combination skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eA Splash of Lightweight Sun Protection\u003c\/h3\u003e\n\u003cp\u003eTreat your skin to a splash of fast-absorbing hydration with our most refreshing sunscreen. Boosted with powerful, barrier-friendly rice seed water and panthenol (vitamin B5) to care for your complexion while it keeps your skin shielded with broad-spectrum UV protection.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eNo white cast. No stickiness.\u003c\/h3\u003e\n\u003cp\u003eGet everything you loved about our TikTok-viral Relief Sun—no white cast, no stickiness—with an extra-fresh feel. Leaves skin with a subtle natural glow that won't get greasy.\u003c\/p\u003e\n\u003ch3 class=\"hero__title heading-size-4 aos-animate\" data-aos=\"hero\" data-aos-anchor=\"#BrickSection--template--27976566112628__section_custom_content_UWxJyV\" data-aos-order=\"1\"\u003eHow to Use\u003c\/h3\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eApply generously as the final step of your morning routine, focusing on areas exposed to the sun. Reapply every 2–3 hours to maintain optimal UV protection.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45685456339046,"sku":null,"price":11700.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/6517\/0790\/files\/relief-sunscreen-aqua-fresh-1_cb1ecfd1-29b0-44b1-826f-add3f2a2a74b.webp?v=1780413791"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/6517\/0790\/collections\/Untitled_design_-_2025-04-28T142122.086_3b2180c9-af02-4529-857e-53d54b836232.webp?v=1780414180","url":"https:\/\/shopbrandoasis.com\/collections\/beauty-of-joseon.oembed","provider":"Brand Oasis","version":"1.0","type":"link"}